Friday, 25 February 2011

Final Major Project- Proposal

For my Final Major Project, as part of the brief i had to create a proposal which outlined my intentions.  Here is my first draft of that proposal including facts and figures which i gathered:


Statement of Intent

For this module I intend to expand my knowledge of editorial design by exploring the visual arts of communication. I intend to create a signature piece of design that will showcase my skills and passion as an inspiring designer.  I will devote myself throughout this time to meet my final goal to showcase my ability and stand out from the crowd.

I have two subject matters which I am interest in, which will I will explore within this module.

I have a lot of knowledge and skills within Editorial Design. I have previously create editorial work which ahs been directed around magazine publications.  Within my portfolio I have arrange of spreads but there is a clear gap in my portfolio, I feel creating an editorial outcome in the form of a book, would fill this gap.

Visual Communication is something that myself as a designer, am very interested in. Without this we could not function as designers. It is important to myself, which is reason why I have chosen to spend 600 hours exploring the visual and typographical representation of relationships.

I feel my proposed project is related to my subject area. As a graphic designer I have the flexibility to explore different solutions in a visual and typographical way. I feel this project will allow me to communicate my ideas and thoughts, using my chosen medium showing established and new skills in a professional manner.

Analysis of Design Problem/ Subject

I have defined my design subject through personal interest in the form of communication, which I will explore both visually and typographical.

The purpose of my design work is to produce a beautiful piece of design which I can exhibit and will part of my expanding portfolio. I want to show my personal interest in the subject matter. Along side this I will be learning new skills and processes as well as polishing my existing skills.

There is not an intended commercial client. My design work is for myself and other people who are interested in the subject matter.


Research & Context

The context of my work is to look at the subject of relation ships, and to explore beyond the theory of ‘Happily Ever After’
I have gathered a range of data of marriages and divorces to determine the severity of the rate of divorce compared to the rate of marriage.  See Appendix A & B.
To portray the subject within my expected outcome, I have looked at the main causes of relationship breakdowns, so I explore them visually and typographically within by project.  Looking at the reasons relationships break down, influenced my decision to look at this in more detail and create a visual and typographic response, See Appendix C.

Expected Outcomes

A visual and typographic 100-page book, which explores the subject of relationships.  The book will explore the vast subject of relationships but the book itself will be in a smaller format. The book will be printed using appropriate materials.  To ensure the book doesn’t look like a textbook, the book will be a soft back book suited more for a coffee table rather than a bookshelf. Also the content may contain some sensitive issue and felt a soft book would reflect the content than a hardback book.


Practical Requirements

I will utilise a range of skills within this assignment.  Photography, Illustrations and Typography skills will used to create the main elements of the design content. All my digital skills and the use of specialist digital software will be used to compose my final product.

I will need technical support from specifics design tutors; especially editorial and graphic design tutors to help throughout the production of my intended outcome.  Also as a practical necessity I will need support from a print technician to support me through the completion of my expected outcome.

Identifying any Problems

I will be using an external printer to source paper materials, inks and also the final print of my expected outcome. I will need to ensure I can receive an expected timescale for produce so that I can send my product to print. As I am outsourcing the printing there is a small chance the final outcome may not be what I expected so I need to ensure I communicate fully to the printers exactly how I want the final product to look.

I shall be working away from University as I live away elsewhere.  I will ensure all my self directed appropriately.  I will create a timetable of what I need to do in the designated time spots throughout the assignment.  This will work along side time spend at university.

Appendix A
Relationships

Divorce facts and Figures
In 2008, the divorce rate in England and Wales fell to 11.2 divorcing people per 1,000 married populations compared with the 2007 figure of 11.8, a fall of 5.1 per cent. The divorce rate is at its lowest level since 1979 when it was also 11.2.

For the fourth consecutive year, both men and women in their late twenties had the highest divorce rates of all five-year age groups. In 2008 there were 22.8 divorces per 1,000 married men aged 25 to 29 and 26.0 divorces per 1,000 married women aged 25 to 29. This compared with 16.5 divorces per 1,000 married men aged 45 to 49 and 14.5 divorces per 1,000 married women aged 45 to 49 in 2008.

Since 1998 the average age at divorce in England and Wales has risen from 40.4 to 43.9 years for men and from 37.9 to 41.4 years for women, partly reflecting the rise in age at marriage.

One in five men and women divorcing in 2008 had a previous marriage ending in divorce. This proportion has almost doubled since 1981 when 11 per cent of men and women divorcing had a previous marriage ending in divorce. Sixty-nine percent of divorces in 2008 were to couples where the marriage was the first for both parties.

For 67 per cent of divorces in 2008, the wife was granted the divorce. For all divorces granted to an individual (rather than jointly to both), behaviour was the most common reason for divorce.

United Kingdom:

Between 2007 and 2008, the number of divorces granted in the UK fell by 5.5 per cent to 136,026, from 143,955. This is the fourth consecutive fall in the number of UK divorces and the lowest number since 1976 (135,960). The figure is 25 per cent lower than the highest number of divorces, which peaked in 1993 (180,523).

In 2008 in England and Wales the number of divorces fell by 5.0 per cent to 121,779, in Scotland they fell by 10 per cent from 12,810 in 2007 to 11,474 in 2008 and in Northern Ireland they fell by 4.8 per cent from 2,913 in 2007 to 2,773 in 2008.



Marriages
The provisional number of marriages registered in England and Wales in 2008 was 232,990. This currently represents the lowest numbers of marriages in England and Wales since 1895 (228,204). However, it is estimated that a further 1 per cent of 2008 marriage returns will be received from register offices and the clergy over the next year allowing final figures to be published in spring 2011. It is therefore expected that final 2008 marriage figures will be similar in total to 2007 (235,370).

The number of UK weddings in 2008 is also expected to remain relatively unchanged from 2007. The provisional number of UK weddings in 2008 is 270,400. The long-term picture for UK weddings is one of decline, from a peak of 480,285 marriages in 1972. In Scotland, the number of marriages decreased from 29,866 in 2007 to 28,903 in 2008, a fall of 3.2 per cent, while in Northern Ireland the number of marriages decreased by
2.0 per cent to 8,510.

In England and Wales, the number of unmarried adults rose in 2008, but the provisional number choosing to marry remained stable, producing the lowest marriage rates since they were first calculated in 1862. In 2008, the provisional marriage rate for men was 21.8 men marrying per 1,000 unmarried men aged 16 and over, down from 22.4 in 2007. The provisional marriage rate for women in 2008 was 19.6 women marrying per 1,000 unmarried women aged 16 and over, down from 20.2 in 2007.

The number of marriages in England and Wales that were the first for both partners peaked in 1940 at 426,100 when 91
per cent of all marriages were the first for both partners. This number has provisionally fallen to 147,130 in 2008, accounting for 63 per cent of all marriages.

Remarriages rose by about a third between 1971 and 1972, following the introduction of the Divorce Reform Act 1969 in England and Wales, and then leveled off. Provisional figures for 2008 show that 85,860 marriages were remarriages for one or both parties accounting for 37 per cent of all marriages. In 1998, 110,764 marriages were remarriages for one or both parties accounting for 41 per cent of all marriages.

Since 1992, there have been more civil ceremonies in England and Wales than religious ceremonies. In 2008, civil ceremonies accounted for 67 per cent of all ceremonies, an increase from 61 per cent in 1998. The increased proportion of civil ceremonies coincides with a rise in the number of premises licensed for weddings.

The Marriage Act 1836 and the Registration Act 1836 came into force in 1837 in England and Wales and provided the statutory basis for regulating and recording marriages. There were 118,000 marriages in 1838, the first full year of civil registration in England and Wales. Annual numbers of marriages rose steadily from the 1840s to the 1940s, apart from peaks and troughs around the two world wars.

People marrying is less than the amount of people divorcing.

Reason relationships breakdown

Desire to be independent.
Getting attracted to another person.
Infidelity.
Physical incompatibility.
Less attracted to the person in a sexual way.
Lack of proper body maintenance, like becoming too fat.
Conflict in tastes and desires.
Continuous nagging.
Comparing the man or woman to others constantly
Imparting unsolicited advice all the time
Addiction to alcohol or drugs
Deterioration in the health of one spouse or suffering from incurable ailments like HIV
Physical and mental abuse and exhibiting sadistic tendencies
Ignoring or showing disrespect to friends and relatives of one spouse Impotency or inability to bear children.

The above reasons are all chief causes for a marriage breakup. Sometimes, one reason alone might be enough for separation, while in several cases, a combination of a few of them lead to divorce. In this list, getting attracted to another person and infidelity might appear similar, but there is one important difference between them. In the former, the man or the woman might become more interested in another person and might think of leading a life of marriage with that person as a better option to the current life. In this case, the decision for separation from the present spouse could be taken before a physical contact with the other person. On the other hand, infidelity is actual extra-marital relationship, which is a sure marriage breaker in several cases.
In certain marriages, when the man and woman become united without a physical relationship before the marriage, the physical incompatibility might become apparent when the marriage is consummated, leading to separation. Similarly, the impotency in man or the inability of the woman to bear a child either immediately after the marriage or after several years could result in a divorce. The reduction in physical desire after a few years had also been a cause for the breakup of the marriage. If the health of the man or the woman deteriorates sharply or if they contract incurable diseases like HIV, the marriage might fail. Even the neglect by a spouse of maintaining the physical fitness and becoming too fat or too weak could break a marriage.
Physical and mental abuse is another major reason for divorces. Sadistic tendencies in either spouse that lead to continuous physical or mental torture usually ends in parting of ways. Too much addiction to alcohol or drugs had also led to marriage failures in several cases. Too much nagging by a spouse, and this is usually done more by women than men, had resulted in marriage breakup very often. The other similar reasons are comparing the man or the woman with other persons continuously and hurting the sentiments or creating an inferiority complex could also lead to divorce.
Even imparting unwarranted and unsolicited advice too often is considered as interference in the individuality, leading to disagreements. A joke is there that the psychiatrist charges you for the same advice that the wife gives you free. Too much of anything could spoil even a good relationship. Similarly, conflict in tastes and interests that were ignored during courtship or were considered trivial, assume a bigger shape after marriage and lead to fights. If the man or the woman ignore or show disrespect to the friends and relations of the other, that results in misunderstanding and creates irritation. Slowly, the couple starts drifting apart in such circumstances and finally part ways totally.
Finally, the financial independence achieved by women had brought in a change in their attitude. They feel that their individuality must be respected and should not be interfered with. Their economic dependence on men is much less or non-existent compared to olden days when women stayed at home. Further, the separate careers result in men and women working in different places, thus increasing not only the physical distance but also the mental distance. This invariably leads to separation. All these causes, either singly or in combination, end up in the couple breaking up. However, an understanding approach and a give-and-take policy would avoid divorces, if both men and women take a more tolerant attitude.




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